Corporate wellness programs have been around for about 30 years. Granted, they didn’t get much traction in their early years, but unless you are an employer who’s been in hiding, you know they definitely have traction now.
Small business owners are hearing the news that wellness programs can have a positive effect on the health of their workers and ultimately on the cost of their health insurance premiums. The missing link seems to be actual ROI (return on investment) data. Sure, if you’ve got 5,000 employees, it’s not that hard to track ROI. But if you’ve only got 5 employees, it is virtually impossible to expect or receive hard ROI data.
So, how does a small employer justify the time, effort and cost of implementing a wellness program? Start first by considering your most valuable resource….your employees. If you have healthy employees, they will be more engaged. They will be more productive. They will have a more positive outlook. These traits ultimately end up affecting your bottom line! So rather than think of ROI, try thinking of VOI (value of investment). By offering your employees education and activities to improve their health you have the opportunity to increase their value to your business.
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